Games Industry Is Failing Women

The ratio of men in the gaming community is greatly higher than that of women. There are more men in the business as well when compared to women. Is the videogame industry realing failing for women? What could be happening to suggest results like this? In a recent BBC news article, some information has come out to suggest exactly that.

From the article:

The videogames industry is continuing to fail women by not producing suitable content, a senior executive at Electronic Arts (EA) has said.

David Gardner, chief operating officer for EA's worldwide studios, was speaking to a conference in Edinburgh.

He said: "We have all been talking about this for a long, long time."

EA's own research found that 40% of teenage girls played video games versus 90% of teenage boys and most girls lost interest in games within a year.

Mr Gardner said one of the biggest problems was that the content aimed at women gamers was not appealing.

"They don't want 'pink games'. They are not trying to play girly games where Paris Hilton and Britney Spears go shopping and put make-up on.

Read the full article over at the BBC.

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