Beyond any other genre, women seem to be the most active in the casual game market, and thus it's no surprise that it's then women who are causing the casual game market to boom like it currently is. With work and family responsibilities taking over, it can be hard to get some game in, and thus the small wonders of a quick casual game works wonders. So just how much are women contributing to the casual game market?

From the article:

You might think the face of one of the hottest areas in gaming right now is a young male in his 20s who owns the latest supercharged gaming system from Microsoft or Sony - or both.

But you'd be wrong.

Instead, the epitome of the new-era gamer is a woman in her late 30s or early 40s who plays on an average PC.

Yes, the video game industry seems to have been turned on its head.

For years, the dominant themes have been faster game machines, increasingly realistic graphics, more immersive play, as well as the old standbys - blood, guts and blowin' stuff up.

But that picture has begun to look increasingly outdated. While young men dominate the gaming industry as a whole, casual games are one of the fastest-growing parts of the industry and attracting a whole new demographic.

Read the full article over at mercurynews.com