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Women Dominate Mobile Phone Gaming Market


Submitted by thankeeka on July 7, 2006 - 11:19am. Females in Gaming News

My cell isn't anything special; it rings and I use it to talk. Nothing more and nothing less. But other cells are way more advanced, offering downable games people play right there on their phone while waiting in line at the movies for example. And apparently, women make up the majority of people who play games on their mobile phones.

From the article:

Women like to play games on mobile phones more than men, according to an analyst firm that has studied the gender gaming habits.

Apparently, Women represent 59 percent of US mobile gamers, says the study released by market research and consulting firm Parks Associates.

The report, "Electronic Gaming in the Digital Home," also reveals females comprise 61 percent of those who play mobile games between one and four hours monthly, and 58 percent of those who spend more than four hours per month playing games on a mobile phone.

"The results were mildly surprising," Parks Associates director of research John Barrett said Friday. "The balance is a little stronger for mobile gaming compared with online gaming, but I think that's because you don't have the presence of shoot-'em-up games typically played by males online."

Read the full article over at ITNews.com


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gosh I must really be in the


gosh I must really be in the minority. I have never owned a mobile phone never mind playing a game on one. I have never been motivated to make a purchase. I wonder if that research is as valid here in Britain as in the USA..?

Anklesock

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