I'd think most gamers would tell you they hate in-game advertising because it's a nuisance and takes you out of the world instead of absorbing you in it, or at least when it comes to truly blatant advertising. But apparently the ones who get the attention to the matter are parents who think their kids will be playing a game and poof, there is some advertising they don't care about. Hey, whatever works to eliminate it I suppose.

From the article:

Advertisers are spending 56 million dollars on videogame ads. Using real-time ads that are updated automatically whenever there’s a connection to the web…

Experts worry that the ads are here today, gone tomorrow, with adults none the wiser.

“The ads change all the time, so parents have no idea what’s being marketed to their kids,” Dr. Susan Linn, Campaign for a Commercial Free Childhood said.

“Kids are going to be exposed to advertising wherever they go, but part of our role is not specifically to target children,” [IGA Worldwide CEO Justin] Townsend said.

Read the full article and watch the video over at gamepolitics.com