Not only is Nintendo doing great in general with their Wii among other things, but they are apparently going over extremely well with women gamers if this recent blog as any indicator, as she talks about why she thinks Nintendo is winning over women gamers and more specifically her.

From the article:

Nintendo is bringing back those crazy games, ones that are chock-full of innovation and fun without the need to increase character cup sizes or guns to shoot with. As a jaded girl gamer sick of hackneyed ploys to entice the male gamer, I am totally enthralled by Nintendo's approach to include women and non-gamers. I see this when I am making Miis (3D avatars whose appearance you can manipulate) and notice how many feminine hairstyles there are. The feminine hairstyles actually outnumber the masculine ones, which really goes to show how much Nintendo is thinking of nontraditional gamers.

In Wii Sports, the female Miis are devoid of ginormous boobs, sexy moans or vapid dialogue and play every bit as well as the guys. In short, Nintendo is adopting a new concept of the female gender - not eye candy or fan service, but an equal gamer to be represented respectfully.

Read the full blog entry here