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Huge Growth In Numbers of Female and Older Gamers


Submitted by thankeeka on December 11, 2006 - 2:20pm. Females in Gaming News

Following a new report, it appears that indeed children and teens who grew up playing videogames have continued to do so as they get older, and that even more women are entering in and playing games as well. Who would've thought that the main audience in the future could be grandmothers?

A new report by analysts TNS Worldpanel Entertainment has revealed that women and older people are playing more games than ever - while figures for the traditional audience remain stable.

Over the past four years, the number of people aged 45 and over who buy games for personal use has risen by more than 40 per cent, while the figure for women gamers is up by 67 per cent. Meanwhile, sales to men have increased by just 4 per cent.

The over 45s contributed an additional GBP 81 million to the market last year, while women purchased 15 per cent of all games bought for personal use.

Although 57 per cent of titles bought will be played by gamers aged under 20, only 22 per cent are purchased by people in that age bracket - with the remainder bought as gifts.

Read the full article over at gamesindustry.biz


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