With the abundance of women slowing entering into the world of videogame players or at least finally making their voices heard for a change, advertisers are starting to pay attention to the demographic and are finally starting to consider women as a viable consumer they need to target with their ads both in-game and out of game (print ads and such).

From the article:

Video games have long been considered the dominion of males—nerdy males, perhaps, but males nonetheless. As such, the history of video games is filled mostly with games that are made by males, marketed to males and bought for males. Females usually existed in games as buxom stereotypes and female gamers themselves were seen as an anomaly.

Things are changing, however. With the advent and widespread use of the Internet and increased use of mobile phones, casual games are booming, and with it, the number of female gamers. While some men may scoff at the notion that someone playing casual Hearts online is really a gamer, the potential marketability towards such a individual is still very tangible.

GameDaily BIZ recently spoke with Maleea Barnett, a 15-year veteran in the industry, with the last 9 years spent at Atari working at the sales and distribution department. Now, however, she's transferred over to the digital distribution end of things at NeoEdge Networks, and couldn't be happier. We talked about female gaming habits, reaching all types of consumers online... and finding that special someone in WoW.

Read the full article over at biz.gamedaily.com