Look at that, people know how to read and follow the box warnings of the ESRB, and here big time media would tell you otherwise and how because nobody understands them they are being played by people who shouldn't be playing them, and then that is warping their minds and converting them into mindless killers and deviants. I've said it before, but the ESRB ratings on videogames is perhaps the best system out there as far as rating systems go.

From the article:

The ESRB is attempting to prove with a new study that their ratings system is doing more than just cluttering up game boxes. The group says that 90% of American parents of gaming kids are aware of the ratings and 85% use them regularly when buying games. Those numbers are up from 84% and 73% from last year.

While it's certainly good news for fans of industry self-regulation if accurate, this surprisingly high number of rating-literate parents comes at a conveniently good time for the ESRB, which currently has its independence threatened yet again by the "Truth in Video Games" act reintroduced by Sen. Sam Brownback (R-Kansas).

Read the full article over at joystiq.com