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ESA Wants Access to Elementary Schools for Anti-piracy Message


Submitted by thankeeka on October 4, 2007 - 12:12pm. General News

Perhaps I'm just getting the years wrong and it was actually middle school, but was I the only one forced to watch that horrible faux rap video entitled "Don't Copy That Floppy" about how we shouldn't pirate software? It's a little strange to get little kids so early, but I don't think it would hurt matters.

From the article:

Allowing lobbyists to push their agenda to kindergarten and elementary school kids?

What a pleasant thought…

Cnet reports that the Entertainment Software Association (ESA), which represents the interests of U.S. game publishers, would like to indoctrinate K-5 schoolchildren with the organization’s anti-piracy message.

The news comes out of an anti-piracy summit in Washington, D.C. The event was hosted by the U.S. Chamber of Commerce According to the Cnet story, the ESA’s chief IP enforcer, Ric Hirsch, said:

In the 15- to 24-year-old (range), reaching that demographic with morality-based messages is an impossible proposition… which is why we have really focused our efforts on elementary school children. At those ages, children are open to receiving messages, guidelines, rules of the road, if you will, with respect to intellectual property.

Read the full article over at gamepolitics.com


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