After reading this article, I'm guessing you can file this one under the topic of "Mmmkay." Don't know why after all these years only now someone would have a problem with the term video game, but leave it to ESA head Doug Lowenstein to find a reason. So what is his amazing suggestion for a name change?

From the article:

Doug Lowenstein, head of the ESA, is unhappy with the term "video game" being used to describe the industry. Say what? He thinks that by calling them games, the industry can't be taken seriously; whereas, if the terminology were changed, the industry as a whole wouldn't be as susceptible to negativity. Alright, we're with you so far ... what's it gotta be?

The suggested changes are "interactive entertainment" or "entertainment software." Interactive entertainment doesn't make much sense, since board games and outdoor sports are also interactive; entertainment software, however, is a better choice. There is a bigger question at hand, though; will a simple name change really work?

Read the full article over at joystiq.com