How dare this woman try to take away my right to buy a game and blindly be suckered into viewing in-game ads for the newest sports drink when all I wanted to do was do some racing. What? You mean this is a good thing? Well in that case it is finally nice to see someone want to change the videogame industry for the :gasp: better!

From the article:

California Assemblywoman Lori Saldana (D-San Diego) told a local T.V. news station that she may introduce a bill into the state legislature to stop in-game ads and spyware from being installed onto players’ PCs by the software installation process.

As reported by KGTV-10, EA’s Battlefield 2142 includes a warning card - inside the box - which reads:

By installing and using the software, you agree to: the transfer of advertising data to servers located outside of your country of residence the collection and use of advertising data the delivery of advertising and marketing content

Beth Givens of the Privacy Rights Clearinghouse told KGTV-10:

There is a technology that looks at all activity the entire family participates in. This is particularly vile and calls for legislation.

Read the full article over at gamepolitics.com