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'Burnout Dominator' Ad Campaign Comes Under Official Fire in U.K.


Submitted by thankeeka on June 27, 2007 - 9:12am. General News

First it was Manhunt 2, then it is Dark Sector being asked to pull some "overly violent" game trailers, and now Britain has a problem with an add for the upcoming new Burnout game. Britain is still a country of free speech isn't it? I don't think it got taken over by a dictatorship or anything. If it is still a free country, they apparently think all their people are idiots. You hear that Britains, your country take you for fools. Why? Read on dear readers about how an ad will make you want to crash cars.

From the article:

On the heels of last week’s banning of Manhunt 2 and criticism of the game biz in Parliament, video games continue to draw cultural ire in England.

In the latest example, the BBC reports that a subway ad for EA’s Burnout Dominator has been pulled after the Advertising Standards Authority received 37 complaints and ruled the poster “irresponsible.” From the BBC:

The advert for Burnout Dominator showed a wrecked sports car, broken glass and a burning tyre, and had the slogan “Inner peace through outer violence”.

…Games firm Electronic Arts said the poster was obviously for a video game. The advert would not be seen to support actual violence, the company added. Those who complained thought the poster was offensive and likely to encourage violence, dangerous driving or vandalism.

Read the full article over at gamepolitics.com


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