AOL.com will debut Gold Rush from Mark Burnett Productions. Gold Rush is a multi-media, cross-platform treasure hunt for $2 million in gold on September 13 and the first clue will be broadcast September 14 on CBS. Contestants will compete in a series of pop culture challenges on AOL.com for a chance to be one of the real-life searchers for the hidden gold across America. Each round ends with someone uncovering $100,000 in gold, and the final week will see the participants vie for solid gold worth $1 million.