Look! Up in the sky! It's a bird, it's a plane, no it's Alpha Mom! Able to leap tall buildings in a single bound and sell Nintendo Wiis by simply throwing meet and greet parties as if they were selling Pampered Chefs. Behold the amazing power of the Alpha Mom.

From the article:

Mother knows best.

As it geared up to promote its new Wii video game console, Nintendo of America Inc. looked to a group better known for nagging kids to stop playing video games: moms.

The Japanese game company merged viral marketing techniques with Tupperware parties in the months leading up to the Nov. 19 launch of Wii, which is pronounced "whee." Nintendo recruited a handful of gregarious, tech-savvy moms — whom it dubbed "alpha moms" — to share the console with their friends.

Linda Perry, who started a Yahoo parents' group called Peachhead, was one of three designated, and decidedly animated, buzz-makers in Los Angeles. She sent out chalkboards inviting 35 friends to "come out and play" in a bash at one of the city's favorite star haunts, the Chateau Marmont.

"Most people were like, 'I don't play games,' " said Perry, 41, of Venice Beach. But by the end of the night, she said, "everybody was playing it. People were working up a sweat."

Read the full article over at latimes.com